The system identifies people and organisations across source records, resolving duplicate names, email addresses and job changes. Poor identity resolution can create false connections or attach history to the wrong person.
An interaction record, former-colleague overlap and explicit connector confirmation are different evidence types. Keep their source, date and confidence visible. Frequency or recency can inform scoring without proving personal closeness or willingness.
For a target account, identify the relevant people, possible connectors and appropriate next steps. Account-level contact totals do not substitute for research into who influences the decision.
A relationship-led programme validates the proposed path, gets approval, prepares the request and tracks outcomes. Some providers offer software; others add operational services. Confirm the actual scope.
Orbb applies this approach to relationship-led GTM. For integrations, metadata or content access, API delivery and data handling, rely on current documentation and the agreed deployment rather than assuming all relationship intelligence products work identically.