Winning Big with Relationship AI: How Orbb Opened a Constant Warm-Lead Pipeline
How Orbb Opened a Constant Warm-Lead Pipeline
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The Challenge
Quicklizard’s dynamic-pricing platform helps retailers and brands optimise prices in real time. As demand for their AI solution grew, the revenue team wanted to spin up an additional prospecting channel based on warm relationships, one that could deliver a steady flow of high-quality opportunities without draining SDR bandwidth. Manually hunting for overlaps among thousands of contacts and alumni, however, was slow, error-prone and impossible to scale.
The Output
Orbb’s Relationship AI automatically mapped career overlaps and hidden connections across Quicklizard’s extended network. Within days, the platform surfaced a continuous stream of warm paths into ideal retail and e-commerce targets, creating an always-on sales channel that reps could act on immediately.
Quicklizard’s sales and marketing teams are built for speed and precision. But before Orbb, their outbound strategy relied heavily on manual research. Reps would scroll through LinkedIn, review old CRM notes, and hope to find a warm intro—but the process was too slow for the pace of growth they were aiming for.
Three core challenges were holding them back:
- Time-Consuming Lead Generation – SDRs and AEs were spending too much time searching for warm leads instead of working them.
- Underutilized Relationships – The team had access to hundreds of potential advocates and connections, but lacked visibility into who could actually help.
- Lack of Scalability – Without automation, their ability to grow the pipeline was capped by bandwidth.
How Orbb Transformed Quicklizard’s Sales Motion
Orbb instantly mapped out warm paths by analyzing career overlaps, mutual connections, and historical engagements across Quicklizard’s network. This gave every seller immediate access to relevant leads—pre-qualified by real-world relationships.
Instead of guessing who to go after, reps had clarity. Instead of cold emails, they reached out with context. And instead of waiting months to build trust, they walked in warm.
The Results
- Higher Conversion Rates – Warm intros outperformed cold outreach, with a noticeable jump in early-stage engagement.
- Time Savings – Reps cut hours of prospecting per week, focusing on action instead of research.
- Scalable Growth – With a constantly refreshing pipeline, the team could confidently expand into new verticals and regions.
Scaling Success
Today, Orbb is a core part of Quicklizard’s outbound engine. The Relationship AI-powered pipeline has become a strategic growth lever, giving their sales team the intelligence and edge they need to scale fast. In a competitive, fast-moving market, Orbb helps Quicklizard show up first, warm, and ready to win.
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